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yeti daytrip lunch box set

a lunchbox system that helps grade school children lay out their ideal packed lunch

2021summer - product design 4
consumer product & service design

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yeti research

for outdoors

hight quality

middle-age, white, middle-to-upper class, outdoorsmen

for the serious outdoor enthusiast rather than for the mass-discount retailers


"build the cooler we'd use every day
if it existed"

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middle & elementary schooler

bring packed lunch due to the pandemic

do not like to bring food

fit in with others by eating cafeteria food

pandemic & safety guidelines

disassociation with food

portion control

“most of the foods we saw were pre-packaged salty snack foods and sugary desserts”

target user

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- separation
- stainless steel
- vacuum-sealed layer
- hard to use & clean
- small & bulky

lock & lock

- easy to heat up
- visible
- heavy & messy

inka lunchbox

- for adults
- microwave, fridge & freezer, dishwasher safe
- removable silicone gasket
- hard to open

children care about the presentation of their food

freedom for children to organize their food (what they eat and how they look)

develop good food-management skills

0.3 size

0.1 function

0.2 appearance






kids appropriate

suitable for grade school children

easy access


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allergy tags

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fish & shellfish

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user scenario

service design

silicone seals are the easiest to break in a sealable container

user can go on yeti's official website to sign up for a subscription for replacements of the silicone seal (can customize the amount needed to be delivered during a set period of time)

yeti provides an exchange & recycle program where user can give back old containers for store credit

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